Conoco - "Goers Will Go"
Conoco approached us to create a series of films for their new campaign, Choose Go. Each film would feature the journey of a "Goer" going around on their adventures and never willing to stop. We got excited to create this world and build unique ways to make these characters go around. The films were designed to be quick fun pills, packed with movement and creative ideas, we wanted to make unexpected movements with the scenarios, and infuse a mechanical way to convey movement, almost like engines running, so for each scene, we elevated how the backgrounds would be part of that movement story, breaking the planes and perspectives to work with the camera in an unusual way. The campaign turned out to look so fun and fresh, you won't wanna miss these Goers and their adventures to be always on the go.